The 1960-70s was essentially the golden time that put Canadian design on the map. Most noticeably, Canadian designers like Allan Fleming and Burton Kramer left a lasting legacy designing brand systems for some of the most successful Canadian brands. Burton Kramer’s signages and map design for Expo 67 was effective because its geometric and simplified forms. The CBC logo designed by Kramer was also particular interesting to me as he explained that the “C” radiating in all directions implies the idea of “Canadian broadcasting”. Although it is redesigned today, the shape was fundamentally based off of the same principle and Kramer’s idea. The CN (Canadian National) railway logo by Allan Fleming, in my opinion, is one of the most timeless logo ever designed. The geometric shape is easily recognizable and minimalist. Not to mention, the connected shape that reads “CN” also implies the track on the railway.
Taking cues from the past modern movements like the Bauhaus, Constructivism to the Swiss style, Canadian designers gave a voice to Canadian design with their beautiful body of works. Although there are no set rules, it seems like Canadian designers love to incorporate the maple leaf Canadian flag symbol as a part of corporate identity. Even the Mcdonald’s logo in Canada today consists of a small maple leaf in the center! A radiating or a symmetric shape are also some of the motifs used for Canadian brand’s logos.
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