The process of building this personal brand feels somewhat like finding pieces of the puzzle to create a clearer picture, which I overall find challenging. Despite the fact that I enjoy analyzing personalities of people around me, it was a different experience when I was seeking words to describe my own. Throughout the process, I was in conflict in finding the balance between creating something unique versus functional.
As I was diving deeper into my future career and life goals, I find that prioritizing functionality is more appropriate in representing my brand.
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At the end I built an ad that resemble the structure of a digital interface. It represents my love for product design and minimalist aesthetic, and it balances out with the use of humor in text and the interactivity of “add to cart” function.
On the other hand, I thoroughly enjoyed building my moodboard. Going through the exercise of finding my favourite environment, activities to my five senses has been really fun. As a note for reflection on the example above, I would emphasize on the photos quantity and sizes more over the presentation layout if I could go back to make changes.
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